Motivate East is a partnership project being delivered by the Legacy Corporation, London Sport and WheelPower in partnership with seven East London boroughs.
Following the success of the London 2012 Olympic and Paralympic Games, Motivate East was formed to ensure a lasting legacy of the games and to develop increasing levels of inclusive opportunities for sport and physical activity for disabled people.
The main contributor to the project is Sport England. Additional funding and in-kind contributions also come from the London Legacy Development Corporation, WheelPower, London Sport, local authorities and Lee Valley Regional Park Authority.
Motivate East initially aimed to engage disabled people and between 2013-2016 the project offered over 60,000 opportunities for sport and physical activity.
From 2016-2018 the project was successful in applying for further funding to engage people with disabilities and long-term health conditions from five key groups of people who were identified as having the fewest opportunities to be active. These include:
o People with mental health conditions
o People with chronic health conditions (including cancer and HIV)
o People with complex disabilities (more than one impairment)
o People with long term pain
o People with intellectual or memory conditions (including people with dementia)
Motivate East comprises of:
- Paralympic Legacy Agents Programme – Paralympic Legacy Agents (PLAs) support disabled people to be active in a number of ways. All PLAs attend a training course at Bromley by Bow Centre and are supported into opportunities for volunteering and further training.
- Club development/Interventions – Innovative sport and physical activity sessions to engage people from the five key groups outlined above. Examples include Tai Chi for people living in forensic mental health settings, seated exercise session at libraries for people living with memory conditions and dedicated swimming sessions for people living with HIV.
- Multi-sport participation events – Offering opportunities for people to take part in sport and physical activity across East London. Many of these events utilise our pop-up sports surfaces, which are used to transform any space into a bright, accessible surface for a range of sports including Boccia, wheelchair basketball, New Age Kurling, sitting volleyball and more.
- Equipment loan scheme – Motivate East has a selection of portable and accessible sports equipment available to organisations and groups who engage Motivate East target user groups.
We welcome further opportunities developing sport and physical activity programmes with the groups mentioned above. Please feel free to get in touch to discuss further.